Advertising on Social Media
Social media is where your audience is at. If you haven’t come to that conclusion yet, you are either living under a rock or you have a target audience that is way too special. Therefore, if you aren’t yet leveraging the powers of social media marketing for your brand, it’s time you did. So how do you get started?
Step 1 — Identify your target audience
Your target audience is a group of people that are most likely to buy your product. To identify this group you must first have a good understanding of the product itself, what it offers, and the solutions it provides. Once you have an understanding of this, you can create a marketing funnel for your target audience and identify specific details of their demographic such as their interests, age groups, location, education, work status, marital status, family size, and so on. Knowing these details is going to help you narrow down your advertising and ensure that only the people who are most likely to buy your product see your ads.
Step 2 — Decide on a platform
Social media is a blanket term. It offers you several platforms to choose from. This could be Facebook, Instagram, LinkedIn, twitter, and even video-sharing apps like Tik-Tok. Choosing the right platform should be based on your target audience. If your target audience is people over the age of 45, you would choose Facebook. If you’re looking at millennials, you would choose Instagram, for Gen-Z you would choose Tik-Tok, and if you’re looking to market only to working professionals, you would choose LInkedIn,
Of course, if your product is more generic, you could choose a combination of these.
Step 3 — Create a content calendar
A content calendar is your guide to social media marketing. If you are new to this you can also find pre-existing social media calendars online that you can borrow and modify to your needs. A social media calendar should contain content that caters to various events, special occasions, local news, trends and so-on. You can go so far as to mapping out your social media calendar for an entire quarter.
Step 4 — Create ads
Ads can differ based on the platform you;ve chosen in the previous step. This could be videos, graphics, animations, text posts, or even 15 second dance videos. You need to find the kind of content your audience is most interested in and create your own original content based on the same. The highlight of your ads or posts should still be your product but it wouldn’t hurt to make it appealing to the masses. So try to keep up with trends on social media and form content along similar lines. When creating visual pieces of content, remember not to overcrowd the image with text and make sure the message comes across clearly in a simple manner.
Step 5 — Run your first ad
On your platform of choice, create a new campaign. Give it a name that reflects the goal of your campaign. Then create your first ad inside of the campaign. Choose the appropriate targeting from the options given to you. This includes the interests, age groups, location, education, work status, marital status, family size, and so on. Once you’ve selected all of the right options, add in your images or videos, key in your captions and headlines and finally set a budget for your campaign. This could be a daily budget, a weekly budget or one for the duration of the campaign. Once you have done that, hit publish and wait for your ad to be approved.
Your brand is now live on social media, but you must remember that social media marketing is a continuous and consistent effort. This means that you must keep up the effort and never cease.