BEST SOURCES FOR MARKETING KNOWLEDGE
The internet is a place which makes information accessible for everyone who seeks it. There is a wealth of knowledge being imparted on various platforms online for those who wish to hone their marketing skills or for those who are entering the profession and want to familiarize themselves with the basic concepts. You can use these websites to gain valuable insights into industry-related topics. Good marketing is paramount to generating revenue for a brand. To ensure growth of your business, investing time in learning about marketing is essential.
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Listed below are websites that can help you achieve your marketing goals and improve your overall understanding of marketing.
1. Google Analytics Academy
Google has several courses, curated for everyone, whether you are a beginner to marketing or have some level of prior experience in marketing. Users can also obtain a certificate on completion of the course from Google which will increase your credibility as a certified marketing professional. Since Google plays a vital role in shaping the industry, their courses are a great way to stay informed.
2. HubSpot Academy
HubSpot Academy is an excellent platform that provides a variety of free certifications which encompasses HubSpot software as well as several others such as content marketing, email marketing and inbound marketing methods. It includes important concepts of sales and marketing such as A/B testing. The content on the website is updated every day. They have three different blogs on their website, namely, agency, marketing and sales.
WordStream is a website which educates one on the basic aspects of digital marketing. This includes concepts such as keyword price, AdCenter, PPC Tracking, and Automatic matching which are essential for every marketer to learn about. The courses are categorized into PPC 101 for beginners, PPC 102 for more experienced marketers and Advanced for advanced marketers.
4. Hootsuite Academy
Hootsuite Academy is a social media marketing platform, but they also have an academy of their own offering several courses, some of which are free and others which have to be paid for. They have an extensive range of courses which focus on topics like Social Media Marketing, Content Marketing, Social Advertising, Strategies for Social Media Marketing, etc. The courses on Hootsuite are free, but you will have to pay for certification.
This website caters specifically to marketers and to teach them the important aspects of marketing and business development. It consists of reviews, guides, and insights to assist marketers in increasing their marketing knowledge. This site can also be used to increase your search and social media traffic by giving you ideas on how to enhance your marketing efforts as its tool can tell you the load time, page size, number of requests and speed score of your page.
Udemy is one of the largest online learning platforms and comprises a large number of free courses on Marketing. Udemy also provides certificates on completion of these courses. Paid marketing courses are available as well. The ample number of courses on this platform covers most of the aspects of marketing and is therefore, one of the most important learning platforms for a thorough understanding of marketing. You can learn marketing from scratch using this platform.
Moz is one of the best learning hubs for marketing, specifically in relation to Search Engine Optimization. It also helps users in gaining a better understanding of Google’s algorithm. It offers knowledge on site audits, backlink analysis, and keyword research that gives an in-depth understanding of digital marketing. You can also learn the rank tracking method, which enables you to keep track of traffic on your website. One of the interesting reads on their website is ‘How to Use Hosted Blog Platforms for SEO & Content Distribution’.
Alison helps beginners learn the nuances of digital marketing and explores the different techniques used in marketing. It is an interactive way of learning marketing, consisting of more than a thousand courses, all of which are free of cost.
9. eMarketing Institute
eMarketing Institute contains free courses for beginners in Online Marketing Certification, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social media marketing and web analytics. This Institute is highly beneficial for marketers as it is completely free of cost and you are also provided with a certificate of completion and resources to learn such as ebooks.
10. Digital Vidya
Digital Vidya is a fantastic source of information on marketing. The website has been imparting marketing knowledge for over 9+ years and is used in around fifty-five countries around the world. The 25-week digital marketing course accessible on their website is ideal for digital marketing freelancers and entrepreneurs interested in becoming digital marketers.
The industry is constantly evolving and with it, the requirement of contemporary skills. Therefore, it is important for marketers, whether beginners or experienced, to keep themselves updated using these resources to ensure that they are in tune with current times. The above mentioned websites can give you a comprehensive knowledge on everything you need to know.