HOW ANOTHER PANDEMIC YEAR OPENS UP SPACE FOR DIGITAL MARKETING TO THRIVE
Business owners are accustomed to making compromises and solving problems, but we can all agree that COVID-19 has posed unprecedented obstacles. Businesses across the country and across virtually every industry have been impacted by the virus in a variety of ways over the last 7–8 months, ranging from financial losses and supply chain disruptions to the ongoing challenge of conducting operations mostly, and for some businesses entirely, online.
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The Growing Role of Digital Marketing
The rivalry for traffic increases as more businesses enter the online marketplace. As a result, digital marketing is essential for growing brand awareness and traffic to business websites. A thorough digital marketing plan begins with the development of a search-engine-friendly website and extends to a robust social media presence. While many small businesses concentrate on organic marketing methods such as social media and conventional outreach, paid advertising is becoming increasingly crucial in the online battle for client attention. Under the umbrella of search engine marketing, this covers social media advertisements and Pay Per Click (PPC) initiatives.
People are Spending More Time Online than Ever Before
For years, many brands have depended on traditional marketing to spread their content to a large audience. However, because individuals are avoiding personal contact while staying in place, traditional marketing methods are reaching a far smaller audience than they were before the pandemic. When individuals don’t leave their houses very often, even the most eye-catching billboards won’t be as effective. However, because they are spending less time outside the house, consumers are spending more time online than ever. When your target demographic spends a significant amount of time online every day, investing in digital marketing, whether it’s online advertisements, social media, blogging, or all of the above, is the best option.
Events and Networking have Moved Online
From the 2020 Summer Olympics in Tokyo to South by Southwest, nearly every major event has been cancelled, postponed, or shifted online this year. Your business has most certainly had to cancel or reconsider an in-person event, trade exhibition, or conference that you were looking forward to for development. However, social distancing does not have to be a bad thing when it comes to your brand. Many businesses are using various sorts of digital marketing to promote their events and discover new methods to network and bring people together online. Event planners will need to devote more finances and resources to digital marketing techniques until it is safe to restart in-person gatherings, and even after that, because we may be forever adjusting to a new way of life. Digital marketing, when done effectively, may actually make events simpler.
People Use Social Media For Business and for Pleasure
More than half of the world’s population currently uses social media, and the figure continues to rise. People are now using a wider range of social media sites than they have in the past. The average user is a member of nearly nine distinct platforms. It’s easy to see why more and more businesses are putting a premium on social media – it’s one of the most effective methods to contact your target audience. Although most individuals join Facebook, Instagram, YouTube, and other social media platforms to connect with others, they also use it to read reviews, learn about new products, and see how various brands engage with their followers. It is more crucial than ever for your brand to be active on at least one platform.
The Digital Economy is Booming
E-commerce has risen at an exponential rate since the internet’s inception, placing pressure on traditional brick-and-mortar retailers. The digital economy is the economy as we go forward and cope with the implications of COVID-19. Retail establishments are collapsing everywhere – often for good – because of the coronavirus and people’s shopping habits changing online. If you own an e-commerce company, you already know that the quality of your website is critical to your success. Even if you’re not selling items, you’ll need a good website and a well-thought-out digital marketing plan to guarantee that you’re reaching out to potential customers when they search for companies like yours online. In order to be relevant and deliver, your marketing messaging needs to support what your consumers are asking for.
As a result, it may be necessary to spend some time investigating your new and existing consumers, what they are looking for online, what has changed since the Coronavirus outbreak and how people are going to buy items and services if they can’t do it in person. These questions can help you determine a digital marketing plan that will help you move forward and to meet your business objectives. Spend some time revising old blog entries, generating online brochures for clients, and double-checking your meta tags and descriptions. You can even perform a quick SEO audit to discover if your website is failing you in any way. Furthermore, rather than investing in sponsored search, if you are not spending your marketing budget on events, you can hire an SEO service to assist you bring your site up to speed and boost traffic organically. When Covid-19 initially appeared, consumers and organisations were bombarded with hundreds of emails each day about the virus and what businesses were doing to combat it. People’s inboxes were repeatedly swamped with identical texts. Segmentation and targeting can help you deliver more personalized emails to your consumers. But, more significantly, keep your outgoing messages for vital information like consumer orders, promotions, or virtual events. Making the most of digital marketing is quintessential at the moment.