How Google’s Image Search Works, and How it Affects Your Website

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Images are everywhere on the web. From blogs to news sites and even corporate sites, images are used to describe what a site is about, add color and visual appeal, and even as a main selling point for a particular business or offer. Because of this widespread use of images, Google’s image search became one of its most popular features. When you want to find an image on the web for use in your own work or just for reference, finding it can often be difficult. That’s where image search comes in handy! Read on to learn more about how Google’s image search works, as well as how it affects your website.

How Google Images Search Works

Google has created an algorithm to help people find good images online. When a user enters an image query into Google, the image search engine works to match the query against images stored in Google’s own massive image database, as well as images on thousands of websites that have allowed Google to use their images in image search results. When it finds an image that matches the query, Google uses a set of factors to decide how to display the image in the search result. For example, if “surf” is the query, Google will look for images that include the word “surf,” or images that contain a water-related object.

How Image Searches Affect Websites

When a user finds and clicks on one of your image results in Google, they’ll see a box with the image and some information about it. When a user clicks on an image result in Google, the image will open up in a separate browser tab. Google may even show the image result on the top-most tab in the user’s browser tab. That way, the image will be the first thing the user sees when they click on your website. Now, when a user clicks on the image result, the browser tab will be closed, and the user will be taken to the actual website where all of the content is, just like they were before. This all happens inside the Google search engine. So, users will never see your website or any other websites they were visiting while they were on the image result.

The Problems with Image Search and Why Using Images Matters

While image search is incredibly helpful and even essential for finding images online, it has a few problems that could negatively affect your site and your strategy when using it.

Problem 1: Image Search Results Are Limited — Image search results are not available for every single image on the web. Google will only show the top 10 images for each image search term, along with a featured image from Google’s own image database.

Problem 2: Image Search Results Are Subject to Change — Google’s algorithm for image search results can and does change on a regular basis. Different updates to the algorithm can change what images appear in the top image results. Google also makes changes to how image search works, including how the algorithm ranks images. For example, one recent update meant that images with text or “blurs” in them were no longer being ranked as highly as they had been in the past. This affected image search results for many sites, even though the images usually looked fine to people who saw them.

Problem 3: Image Search Results are Limited to What Users Can Search For — Image search results are far more limited than regular Google search results. For example, you can’t search for images related to your topic or when you want to find images related to another topic. You can only search for images related to the subject of the image, as well as images related to the word that is in the image’s title.

3 Strategies for Using Images Effectively in Your Site

Image search is a powerful tool that can help boost your results in Google, but it comes with a few challenges for use in your own website.

Here are 3 strategies for using images effectively in your site to help overcome those challenges.

— Include Images on Your Site — One of the best ways to use images on your site is to include them on every page. For example, if you have a blog post about hiking, include an image from that hiking trip on your blog. Then, every time a visitor to your site sees that image, they’ll be reminded of the content they just read on your site. — Assemble Helping-to-Purchase Galleries

— Another way to use images effectively in your site is to assemble help-to-purchase galleries. For example, if you sell outdoor furniture, a great way to use images effectively in your site is to create a gallery of images of the pieces people are purchasing. You can then include links to your products in the images, as well as add text links to your store. — Use Slider/Carousel Images

— As with any other aspect of your website optimization, you can use images in various ways to help your site rank well in Google. One of the best ways is to use slider/carousel images. These are images with several images that smoothly “swipe” left or right, with the middle image staying still. When you use slider/carousel images, Google will see them as a single image that’s moving. This helps your site rank well in image search.

Final Words: Image Searches Are Important, But Be Careful!

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