Video content is the new king when it comes to content marketing. Videos have become a primary way people consume information, which means they’re here to stay. However, this doesn’t mean your brand can just start posting videos right away. Creating high-quality video content is no easy task, and the stakes are even higher if you want to create short-form videos like explainer videos or corporate news clips instead of longer series like vlogs or documentary films. Content creation, scheduling, and publishing all take time and effort. That’s where a video content calendar comes in handy. Here’s how to set one up for your brand as well as get the most out of it.

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What is a video content calendar?

A video content calendar is a tool that helps you plan out your video content strategy and schedule future videos on your channel. It’s especially helpful for brands that want to create content for their channels on a regular basis. You can use it to plan out a year’s worth of videos or just a couple months at a time, whatever feels best for your brand. To set up your calendar, you’ll need to create a dedicated account for your calendar. Gfreestunning is a great tool for this, although there are other options available. Once your account is set up, add your video categories and subcategories, as well as categories for answering questions and categories for promotional videos.

How to Set Up a Video Content Calendar for Your Brand

The steps below will help you set up a video content calendar for your brand. To start, log into your Gfreestunning account and select your brand. From here, click “Calendars,” and then click “Create New Calendar.” Next, click “Setup” at the top of the page and then click “Video.” From here, select “Video Content Calendar” and then input your information. Your first option should be “Video Categories,” to which you’ll input your video categories and subcategories. Next, select your editor, and you’re almost done. The only other thing you need to do is add your publish days. You can do this by clicking the “+” at the bottom of the page. This will allow you to add any days you want your video to be published on.

Use an Editor’s Calendar

For most brands, producing short-form video content is a part-time gig, not a full-time job. You don’t have time to set up a video content calendar in-house, but you do have an editor with experience who can help you manage your video content calendar. You can hire an editor or work with a content manager who has editorial experience. Hiring an editor is a great option for brands that want to completely outsource their video content creation. It’s ideal for brands that want to create video content on a regular basis, but it may not be practical for brands that want to create a couple videos per month. An editor can help with video scheduling and create a video content calendar for you. They can also help manage your video content calendar so you don’t have to do it all. For example, they can add publish days and track the videos they’ve already produced. An editor can also help with video publishing. For example, they can help with title creation and take care of your metadata.

Track and Prepare Videos for Publication

Once your video content calendar is set up, you can quickly see how many videos you’ve already produced on your calendar. By clicking the “Watch Log” button on your calendar, you’ll see a list of your videos. If you click any of the videos, you’ll be able to see what date it was published and why it was published. If you want to track how many views your videos have, you can click any of them on the calendar and then click “View Log” in the sidebar. This will open the video in a new tab so you can easily track the views. You can also click the “View Log” button on the video itself to see the views.

Publish Your Calendar and Track Results

Once your videos are published to your calendar, you can keep track of how many views each video has. To do this, click each video on your calendar and then click “View Log.” From here, you can track the views on a video-by-video basis. If you want to see a bigger picture, you can click the “All Stats” button at the top of your calendar. This will let you see overall statistics, such as your video views, video plays, and video plays per viewer. You can also see statistics broken down by subcategory.

Conclusion

Video is the future of content marketing. It makes sense that brands are creating more and more video content, but creating content takes time and effort. Setting up a video content calendar can help you tackle these challenges head-on. With a video content calendar, you can plan out your video content strategy and create future videos on your schedule. When you’re not scheduling new videos, you can keep track of how many views each video has. This can help you identify which videos are performing best and see if there’s a reason that viewers aren’t watching your videos. With a video content calendar in place, you can easily track these stats and determine what’s going wrong with your videos.