LinkedIn can do a lot of things for you, including giving you exposure and access to influential people, help you draw in new clients and vendors, keep you in front of current customers, help you form business partnerships, make more introductions and referrals, give you invitations to speak at conferences or events, help you find out about media or press inquiries, and much more. The first step to achieving all this however, is to create a strong business network on Linkedin. Read on to find out how to do so.

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1. Customise the LinkedIn connection requests you send out

It is crucial to learn how to interact with people on LinkedIn in a way that makes them feel comfortable. Don’t just click “connect” and send a template request while browsing through LinkedIn’s list of “people you may know.”

Choose to go to the person’s profile page and select the “connect” option there. By doing so, a box will appear, allowing you to provide a personal comment with your connection request.

If you want to connect with someone you don’t know, such a person in a comparable position at another organisation, make your message more relevant by explaining your motivation such as by saying “I’ve seen your articles and some of your work. I genuinely value your opinions and would like to get in touch.”

2. Follow up on opportunities for face-to-face networking

Surprisingly, meeting people in person and interacting with them in person is still a viable option for expanding your LinkedIn network. In fact, chances to interact with people are increasing once again as we move back toward a world where at least some business is conducted in person. Make sure to maximise your use of this.

If you meet someone at a conference or trade fair or participate in a charity event as a volunteer or on a committee, reach out to people you meet because it is simple to neglect relationships with people you interact with every day. You could be shocked by what you discover about them via LinkedIn.

3. Request connections from existing contacts

To start your “smart” network, upload your email contacts to LinkedIn. This is the easiest way to add new, highly relevant connections to your network. Start by connecting with individuals you already trust on LinkedIn since you can import your current email contacts from Gmail, Yahoo, Outlook, and other platforms. Despite some people’s reservations, sharing your personal information with LinkedIn is really no different from sharing it with any other social network or via your smartphone. Don’t forget that you may export your contacts at any moment from LinkedIn.

Go to Connections in the top menu and select Add Connections to grow your network via email. Decide on an email provider. The rest will be explained to you by LinkedIn. Make sure you don’t use the option to send each of your connections a generic invitation to connect when you import your contacts into LinkedIn.

You should go through each of your contacts one by one. As a result, it will be simple for you to identify new connections, eliminate outdated contacts and send customised invites to the remaining contacts. Review the profiles of your contacts after you’re linked to learn more about them. Then consider how you may benefit their professional life, and go over your contacts for potential future relationships.

LinkedIn will have a better idea of the kinds of relationships you have if you’ve widened your network to include connections you already trust. Through its People You May Know function, LinkedIn will then locate additional suitable individuals to recommend to you for expanding your network. The knowledge you gain from integrating your contacts into LinkedIn can ultimately be quite helpful in expanding your network.

4. Divide your growth objectives into manageable parts

It may appear hard to increase your connection count from 100 to 500 or more. However, if you spread out that sum across several weeks or months, it won’t feel as overwhelming. For instance, consider limiting your aim to 175 connections within two weeks instead of going from 100 connections to 500+, and then repeat. Always keep in mind that realistic and time-bound goals are the most effective.

Remember to use care when expanding your LinkedIn contacts. Whatever your objectives, it’s critical to uphold appropriate behaviour and avoid spamming strangers. More important than number is quality, and spamming connections could not help either. You shouldn’t expect that every connection request will accept your invites. They could follow a certain LinkedIn philosophy that involves evaluating the quality of possible connections before determining whether to accept invitations.

5. Accept Invitations With Caution

You will probably get fresh invites to connect every day as your LinkedIn network grows. To better manage the calibre of your network, use caution while giving out these invitations. When you first start using LinkedIn, you might be tempted to accept every invitation that comes your way, but over time, this might reduce the value of your network.

It is crucial to weigh the advantages and disadvantages of connecting on LinkedIn with someone you might not know very well or at all. For instance, unless they have a valid excuse or you personally know the individual, you might not want to connect with people on LinkedIn who don’t have a profile photo. Furthermore, unless there is a shared interest, you might wish to decline invitations from total strangers. You could work in the same field or have friends or groups in common. Create your own personal, flexible guidelines for who you will accept LinkedIn invites from. You’ll save time later on and create a much more intelligent LinkedIn network as a result.

6. Browse through LinkedIn Groups

LinkedIn Groups are subject-specific areas where you can interact with others in your business or specialisation to forge connections, exchange knowledge, and seek guidance from communities. To display your expertise and gain greater insight into potential clients and consumers, you can choose groups that represent communities within your target demographics.

Before seeking to join a group, make sure to examine the rules and expectations because each group is formed, monitored, and has its unique set of standards.

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