Setting up a Google Ads account is fairly simple, but may seem intimidating for beginners. We have, therefore, provided below a guide of the entire process.

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1. You will need to have a Google Account in order to advertise on Google Ads. Then go to ads.google.com and create an account. Once you have logged in, you will be asked, “What is your main advertising goal?” Select “Switch to Expert Mode” at the bottom for setting up a Google Ads account. You will be requested to create a campaign after that. You will then be asked to validate your company details. It is critical that this information is accurate because you won’t be able to edit it afterwards.

2. The old interface provided us with a few crucial considerations, such as:

● Selecting a Budget

● Creating your advertisements

● Choosing keywords to make your adverts more relevant to potential consumers

● Filling out the billing information

The new UI, on the other hand, takes you immediately to your account’s home page. While you should still complete all of the above, the prompts aren’t the same.

3. Creating A PPC Keyword List to Begin With

A pay-per-click campaign’s cornerstone is keyword research. Keywords are terms or phrases that your consumers might type into a search engine to find your product or service. When a consumer puts in a term for which you are bidding, they will see an advertisement. While keyword research is an ongoing activity, getting started with a solid list of introductory keywords can put you on the right track to PPC success.

4. Landing Page Mapping & Ad Creation

Writing advertisements and mapping landing pages per ad group is one last consideration before diving into campaign design and focusing on parameters. Without the right ad and landing page experience, even the strongest keyword portfolio and campaign structure might fall flat. Relevant advertising and landing pages help you increase your click-through rate, cost per lead, and return on investment, but there’s something more at stake with quality ad text: your Quality Score. The Google Ads system assigns a Quality Score to each of your keywords (based on precise matches), and click-through rate is one of the most important factors in the equation. A high Quality Score can help you attain a better position on the page and a lower total cost per click, allowing you to stretch your budget a little further for the same number of clicks.

5. Expanded Text Ad

You get 300 characters to entice a user to click on your ad (3 headlines, 2 descriptions, and the URL path).

Character Limits:

Headline 1: 30

Headline 2: 30

Headline 3: 30

Description 1: 90

Description 2: 90

Path 1: 15

Path 2: 15 6.

6. Ad Extensions

Advertisers can use ad extensions in addition to the ads itself (appear below the ad). The Google Ads Support site has a complete list of available extensions such as:

● Sitelink – Direct clients to certain sections of your website.

● Callouts – Text-based links that showcase the benefits of a product.

● Location – Encourages visitors to visit a physical location.

● Call – Allows consumers to call you straight from your ad.

● Price – Displays the cost of goods or services.

● Extensions for Promotions – Draws. attention to special offers on your website.

7. Landing Page Mapping

When you’re writing ads, try to drive them along a straight route to conversion. Customers these days have short attention spans and will return to the search engine till they find the required result in a single click. A few ad versions for each ad group should be produced and matched to landing sites.

8. Campaign Creation & Settings

With these resources in hand, go to ads.google.co and pick “Campaign” on the left-hand side, then “+New Campaign.” When you click, you’ll be sent to a page where you may choose your objective. Choose your objective or “Create a campaign without a goal’s direction” if you like. If you choose the latter, you’ll be sent to the following phase, which contains various options.

● Type – The Google network lets you choose from a choice of campaign types to launch. For those in the testing phase, the most typical configuration is Search Network Only.

● Network – Search Network Only is the most typical setting for someone in the testing phase. You may choose to incorporate search partners depending on your budget and desired impressions. The search partners setting will increase the volume of visitors to your campaign, but it may be less qualified than traffic through the Google search network.

● Devices – By default, all devices on the network are shown. You’ll need to utilize bid modifiers to opt out of showing advertisements based on device.

● Locations/Languages – This option allows you to choose the geographic region in which your ads will appear. If you’re a small firm, you might wish to target by city, area, or radius. You may choose the most relevant language for your audience below the location setting.

● Bid Strategy – This is a crucial option. It’s critical to consider your daily financial allocation. If the limit is set too high, you may quickly deplete an entire month’s money. Set this at something reasonable for each campaign at first, and then adjust depending on actual expenditure levels as you learn more.

9. Adding the finishing touches on your new Google Ads account

When you choose to start a new campaign, Google walks you through the process in four phases. This should be quite straightforward now that all of your settings are ready.

● Step 1: Create a campaign and configure it.

● Step 2: Create an ad group and keywords

● Step 3: Make your first advertisement.

● Step 4: Complete and save.

10. Billing.

As a last step before your ads start activating, you will be required to enter your billing information. If you aren’t prompted, click the gear icon in the upper right corner of the Google Ads interface and choose Billing & Payments. Unless you have made prior agreements with Google to be billed, the default payment method is automated credit card payments levied every thirty days or when a billing threshold is reached.

11. Review the Advanced Settings when you have completed the setup.

After you have finished setting up your account and implemented basic campaign settings, you will be able to change advanced campaign settings. You may opt to change your ad distribution option during the setup step.

12. As a last step, look at tracking.

Conversion tracking with Google Ads is free, and it allows you to take use of many of the new “smart” capabilities, such as smart bidding and conversion optimization. It allows you to keep track of a wide range of parameters. While the Google Ads conversion tracking tag works a little differently for each sort of conversion, you should include it in your website’s code.

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