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The world of marketing has changed a lot in the past few years, and podcasts are one of the most visible changes. It used to be that you’d have to find an equipment rental facility, set up your recording setup for days on end, and record your show for weeks on end before it was eligible for submission to a podcasting conference. Nowadays, though, virtually anyone can set up a podcast using software such as iTunes or Google Podcasts and start dropping episodes straight away. All they need is an audio recorder and some headphones. This article will focus specifically on how to use podcasts as a marketing tool. But first, you should know why you should even consider starting one in the first place.

What is a Podcast?

A podcast, or podcasting, is a type of radio broadcast that is made up of interviews and stories. These could be interviews with entertainers, analysts, or guests, or stories that are related to a current event or topic. Some podcasts are voice-driven, while others use visual or written content to encourage listeners to engage with the show. The best podcasts are both of these elements, but the voice and visuals will often be the most engaging. There are many different types of podcasts, but all involve recording interviews and stories and then publishing them online for all to hear.

Why You Should Start a Podcast

The main reason to start a podcast is to reach an audience that might not otherwise listen to your content. You might decide that your industry’s top executives need to be able to easily get a full and accurate sketch of the state of the industry, or that your employees need to be able to easily understand your company’s performance. Podcasts provide an excellent, low-cost way to get your message out to as many people as possible. You can also use podcasts as an opportunity to learn more about your industry or company. You can ask experts on a variety of subjects about their experiences, or you can get insight into the challenges you face as an organization.

examples of uses for a podcast

Podcasts have many uses, but the most relevant one is as a marketing tool. You can use them as a way to get exposure for your business or as a way to get in touch with your target audience. Here are a few examples of how you can use podcasts as marketing tools: — In-depth interviews — You can use podcasts to conduct interviews with business owners, managers, or executives who’ve been in the game for a while. When you get their side of the story, it can help you better understand the challenges and opportunities in your industry. — Product reviews — You can use podcast reviews to get your products or services in front of a new audience. Whether it’s your product or a competitor’s, you can quickly and easily find out how people feel about it. Your product can go from strength to strength when people start talking about it on social media and with their friends. — Presentations — You can use podcasts to organize and deliver presentations to your audience. You can use pre-recorded interviews or you can use your own voice and experience. Depending on what kind of presentation you’re doing, this could be a great way to get your points across to your audience.

How to Use a Podcast as a Marketing Tool

When you first start out as a podcaster, you’ll want to get some experience under your belt. This is when podcasts come in handy — they’re easy to use and can be used just about anywhere. You can use them to promote your show, send out surveys, or do basic marketing. In order to get the most out of podcasts as a marketing tool, you’ll want to research how other podcasters do it. There are plenty of online resources that can help with this — you can type “podcast marketing” into a search engine and see thousands of results. You can also download and listen to the best podcasts on a daily basis. This way, you’ll notice new things as you go, and you’ll be able to spot trends as they arise.

The easiest way to get your show heard

Podcasts are distributed through a wide range of apps and services — you can Google them to find the right one for you. Once you’ve established a listening base, it’ll be very easy for you to promote your show and get it in front of more people. The first thing you’ll want to do is beta test your new app/website so you can see how easy it is to get your show listed. You can also host a free test drive and invite your friends and family to give it a try too. Once you’ve found a few consistent listeners, it’s time to start promoting your show. You can send out emails to your mailing list about your new app and link to it from the email. You can also use social media to promote your show — both Facebook and Google Plus are great for this.

Final thoughts

If you’ve been in the game for a while and have been struggling to get your name out to as many people as possible, podcasts might be just what you’ve been looking for. No matter what your industry is, there’s a good chance that your management team, employees, or customers are going to find value in podcasts. And chances are, they’re going to talk about you — and your products — a lot. If you’ve been trying to get your name out there and haven’t had much luck, it might be worth giving podcasts a go. You can start by sending out a few test drives to your target audience — find out what works and what doesn’t, and then tweak your setup to get the most out of it.