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Are you tired of seeing the same old, same old when it comes to marketing on Amazon? Well… good news! The Amazon app for Android and iPhone now offers a lot more options that can be used to increase your company’s sales on the online shopping website. To make things even better, Snapchat has become one of these options. Let’s take a look at how using this social media application as a marketing tool can help you sell more productively on Amazon.

What is Snapchat for businesses on Amazon?

Snapchat is an app that allows users to send images and videos with a friendly, fun, and engaging “face-part” that, for the most part, is remarkably similar to the “face-to-face” communication we have with our close friends and families. This means that Snapchat can be used as a great tool for marketing and selling products. Let’s take a look at what it can do for you on Amazon.

Use Snapchat to increase product sales on Amazon

If you’re looking to increase the number of sales you receive from your products, you can take advantage of the extra visibility provided by the app. To get the most out of Snapchat, you need to take advantage of its advertising features. What’s more, you can also integrate these into your company’s marketing strategy to make your brand as recognizable as possible on the platform. You can also access the app’s ad features by using the “Customize” section of the app. From here, you can choose which ads you want to show up on the feed.

Use Snaps to increase organic brand awareness

As we mentioned above, you can also boost the visibility of your brand on Snapchat with augmented reality (AR) ads. With AR, you can create adverts that will be integrated right into the feed. To create an AR ad, simply place a “snap” that includes your brand’s logo and description in the “ AR ” section of the app. You can create as many snaps as you want and you can share them with your followers. Once they see your AR snaps, they’ll see a 3-D version of your brand that, thanks to augmented reality, looks much more vivid and realistic.

Increase product visibility on Amazon with augmented reality (AR)

To make your products more visible on Amazon, you can use AR. To create an AR ad, simply place a “snap” that includes your brand’s logo and description in the “ AR ” section of the app. You can create as many snaps as you want and you can share them with your followers. Once they see your AR snaps, they’ll see a 3-D version of your brand that, thanks to augmented reality, looks much more vivid and realistic.

Use in-app advertising with Snapchat to drive more conversions on Amazon

You can also use in-app advertising to your advantage with the help of the new AR features of Snapchat. With AR, you can create adverts that will be integrated right into the feed. To create an AR ad, simply place a “snap” that includes your brand’s logo and description in the “ AR ” section of the app. You can create as many snaps as you want and you can share them with your followers. Once they see your AR snaps, they’ll see a 3-D version of your brand that, thanks to augmented reality, looks much more vivid and realistic.

Bottom line

Now that we’ve gone over what Snapchat can and can’t do for your business, it’s time to bring it into the fold as a marketing tool on Amazon. How? By effectively using the app in your company’s branding and marketing strategy. First, you’ll want to focus on making your brand as visible as possible on Snapchat. To do this, you can create AR snaps that include your logo and a short description about your products. You can also encourage your followers to take a picture with their laptop or smartphone and send it to you via the app. Then, when they look at the image, they’ll see your brand right there in the feed.

Final thought

Since brands are now using social media to promote their products, it’s important to choose the right channel and avoid the dangers of accidentally sending inappropriate or offensive snaps. The best way to do this is by using the safety features on the app. To increase your sales, you can use Snapchat to send popular promotional offers to your followers. Stay on top of new offers and discounts by following your favorite brands on Snapchat.