Studying the rise of short-form video content

In the past decade, online video content has exploded in popularity. From long-form streaming TV shows to short-form content like TikTok and YouTube videos, digital video consumption is at an all-time high. One of the most interesting trends in this landscape is the rise of short form video content, which is typically 15 seconds or less in length. This type of content allows viewers to quickly consume a message, making it perfect for social media platforms and digital campaigns. In this blog post, we’ll explore the rise of short-form video content and how it’s impacting consumers around the world.

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What is short-form video content and why is it popular?

Since the early 2010s, shorter videos have become increasingly popular online, as platforms like YouTube and Vine have given rise to a new generation of content creators. This type of content is typically under five minutes in length and can be anything from a vlog (video blog) to a comedy sketch.

There are a few key reasons why short-form video content has become so popular in recent years. Firstly, it is much easier to consume than longer videos or written articles — people are more likely to watch a two-minute video than they are to read a 2,000-word article. Secondly, it is more shareable — people are more likely to share a funny Vine clip with their friends than they are to share a 30-minute video. And finally, it is more engaging — with the attention spans of most people getting shorter, shorter videos are more likely to hold their attention.

In conclusion, short-form video content is popular because it is easy to consume, shareable and engaging. If you’re looking to get into content creation, then this is definitely the format you should be considering.

The different platforms where you can find short-form video content

There are many platforms where you can find short-form video content. Some of the most popular platforms are YouTube, Vine, and Snapchat.

YouTube is a video sharing website where users can upload, view, and share videos. YouTube is the largest video sharing website in the world with over 1 billion active users. YouTube has a vast selection of short-form video content ranging from music videos to comedy sketches.

Vine is a social media platform that allows users to create and share six-second videos. Vine was launched in 2013 and was acquired by Twitter in 2014. Vine has a large community of creators who produce creative and entertaining short-form videos.

Snapchat is a messaging app that allows users to send photos and videos to their friends. Snapchat also has a feature called Snap Stories which allows users to string together multiple snaps into a story. Snapchat Stories are often used by brands and celebrities to give their followers a behind-the-scenes look at their life.

Pros and cons of watching short-form video content

When it comes to video content, there is a lot of debate surrounding short-form vs. long-form. And while there are pros and cons to both, it seems that short-form video content is on the rise. So, what are the pros and cons of watching short-form video content?

One of the biggest pros of watching short-form video content is that it is generally more digestible than long-form content. In our fast-paced, constantly scrolling world, it can be hard to commit to sitting down and watching a 20+ minute video. But with short-form videos, you can usually get through them in just a few minutes. This makes them perfect for when you only have a little bit of free time or attention span.

Another pro of short-form videos is that they often pack a lot of punch into a small amount of time. Because they are shorter, creators have to be very concise with their message which can actually make for more impactful videos. Short-form videos also tend to be more shareable than long-form ones since people are more likely to watch them all the way through if they’re only a few minutes long.

However, there are also some drawbacks to short-form video content. One downside is that because they are shorter, they sometimes don’t allow for as much depth or storytelling as longer videos do. Additionally, shorter videos can sometimes feel like ads more than actual informative

How to make your own short-form video content

There’s no doubt that short-form video content is on the rise. From Vine to Snapchat, people are consuming more and more video in bite-sized chunks. And there’s a good reason for this: shorter videos are more engaging, easier to consume, and often more entertaining than longer videos.

But what if you want to make your own short-form video content? Here are some tips:

1. Keep it under 60 seconds. This is the sweet spot for most social media platforms like Vine, Instagram, and Snapchat.

2. Make it visually interesting. Use creative visuals, graphics, and editing to keep your viewer’s attention.

3. Be authentic. People can tell when you’re being fake or trying too hard to be something you’re not. Just be yourself!

4. Have a clear purpose. What are you trying to accomplish with your video? Whether it’s promoting a product, raising awareness for a cause, or simply making someone laugh, know your goal before you start filming.

5. Be brief but not empty. Get your point across without rambling on or repeating yourself.


The rise of short-form video content is proving to be one of the most interesting media trends in recent years. These videos provide quick and captivating entertainment, while allowing brands and creators to cut through the noise on social media platforms. There are many benefits associated with these types of videos which makes it a great option for companies who want to stand out from their competitors. As this trend continues to grow, we will continue to study its effects on different industries around the world.

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