As a marketer in India, it’s no secret that mobile devices have become an integral part of our daily lives. With over 600 million mobile internet users in the country, it’s clear that mobile-first marketing is no longer a nicety, but a necessity. In this article, we’ll explore the importance of mobile-first marketing in India and provide actionable tips on how to create mobile-friendly campaigns that drive results.

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Why Mobile-First Marketing Matters in India

“Mobile devices have revolutionized the way Indians consume information, making it imperative for marketers to adopt a mobile-first approach,” says Praveen Chandan. “By prioritizing mobile, marketers can reach their target audience where they spend most of their time — on their mobile devices.”

In India, mobile devices account for over 70% of internet usage, making it the primary medium for accessing the internet. Moreover, mobile users in India spend an average of 3 hours and 35 minutes on their devices every day, presenting a significant opportunity for marketers to engage with their audience.

Creating Mobile-Friendly Campaigns

So, how can marketers create mobile-friendly campaigns that resonate with their target audience? Here are a few tips:

1. Mobile-Optimized Websites: Ensure that your website is optimized for mobile devices, with a responsive design that adapts to different screen sizes and devices. A mobile-friendly website is essential for providing a seamless user experience and improving conversion rates.
2. Mobile-Specific Ads: Create mobile-specific ads that are designed to engage mobile users. Use mobile-friendly ad formats such as interstitial ads, rewarded videos, and native ads to reach your target audience.
3. Location-Based Targeting: Use location-based targeting to reach mobile users in specific geographic locations. This can be particularly effective for businesses with physical stores or services that are location-dependent.
4. Mobile-Friendly Content: Create mobile-friendly content that is easy to consume on mobile devices. Use short-form videos, bite-sized content, and mobile-friendly formats such as AMP (Accelerated Mobile Pages) to improve engagement.

Best Practices for Mobile-First Marketing

“Mobile-first marketing requires a deep understanding of mobile user behavior and preferences,” says Praveen Chandan. “By following best practices such as mobile-optimized websites, mobile-specific ads, and location-based targeting, marketers can create effective mobile-friendly campaigns that drive results.”

Here are a few best practices to keep in mind:

1. Test and Optimize: Test your mobile campaigns regularly and optimize them for better performance.
2. Use Mobile-Friendly Metrics: Use mobile-friendly metrics such as click-through rates, conversion rates, and app installs to measure campaign success.
3. Leverage Mobile-Specific Features: Leverage mobile-specific features such as push notifications, SMS, and mobile wallets to enhance campaign effectiveness.

In conclusion, mobile-first marketing is no longer a choice, but a necessity for marketers in India. By prioritizing mobile and creating mobile-friendly campaigns, marketers can reach their target audience where they spend most of their time — on their mobile devices. By following best practices and leveraging mobile-specific features, marketers can create effective mobile-friendly campaigns that drive results.

As Praveen Chandan says, “Mobile-first marketing is the future of marketing in India. By embracing mobile-first marketing, marketers can stay ahead of the curve and achieve their marketing goals.”

www.pravinchandan.in