Growth marketing is the practice of leveraging digital marketing to drive qualified traffic to your business that helps you expand your target market, grow your brand awareness, and increase sales. Using digital technology to reach more people at lower cost is the driving force behind marketing today. With so much emphasis on digital these days, it’s no wonder that growth marketing is one of the most popular digital marketing roles today. If you’re looking for a new job with flexible working hours, regular pay rises, and plenty of opportunities for progression throughout your career, growth marketing might be right for you. Let’s take a look at what growth marketers do, how they can make a career in growth marketing and if it’s right for you.

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What is growth marketing?

Growth marketing is the practice of leveraging digital marketing to drive qualified traffic to your business that helps you expand your target market, grow your brand awareness, and increase sales. Using digital technology to reach more people at lower cost is the driving force behind marketing today. With so much emphasis on digital these days, it’s no wonder that growth marketing is one of the most popular digital marketing roles today. If you’re looking for a new job with flexible working hours, regular pay rises, and plenty of opportunities for progression throughout your career, growth marketing might be right for you. Let’s take a look at what growth marketers do, how they can make a career in growth marketing and if it’s right for you.

Growth Marketing Roles you can make a career in

• Account Management Assistant — With an increasing number of brands embracing the power of growth, a growth management role is increasingly important. Account management assistants are responsible for managing the growth of their accounts, ensuring compliance with regulations, and ensuring a smooth transition when the client moves on to another role or leaves the business.
• Head of Growth — Growth marketing requires a strategic approach and a head of growth should have experience across all aspects of the business. From planning, to analytics, to strategy, a head of growth’s role is to help grow the business by identifying growth opportunities.
• Growth Marketer — Growth marketers drive traffic to your business, convert that traffic into leads, and help you close more deals. It’s an important role in any marketing department, but especially so for marketers in digital marketing. There is a need for marketing teams to be more collaborative and growth marketers are at the forefront of this change. As more and more companies are turning to marketing automation tools, the need for growth marketers is growing.

How to become a growth marketer

Growth marketing requires a different mindset to a more traditional marketing role. While traditional marketing aims to inspire action through content, design and messaging, growth marketing is all about finding ways to increase the number of people who hear about your brand and engage with it. The best way to learn this is to start your career as a growth marketer, but you can also learn on the job.

— Find an opportunity — Growth roles are an opportunity to work in a variety of industries, so don’t limit your search to opportunities in marketing. If you want to become a growth marketer, start by looking for an opportunity in your field. There might be a company in your industry that’s ready to take their growth marketing to the next level.

— Apply for a role — Once you’ve identified a growth opportunity, the next step is to apply for a role. Many companies have a job board or career site where you can apply for a role, or you can reach out to the hiring manager and ask them to put you in touch with the hiring manager for a role.

— Interview — Once you’re in the interview, you have to show the company you’re interviewing with that you’re serious about growth marketing by asking questions related to the role, the company, and your career goals. It’s also a good idea to ask about the company culture and how things might change in the future.

Duties of a Growth Marketer

• Researching & Planning — The first phase of growth marketing is data-driven research and planning. Once you know who you want to target, what content you want to create, and what channels you want to use, you can begin the process of building a strategy around your strategy
• Content Marketing — Content marketing is a cornerstone of growth marketing, and it can take many forms. You’ll need to start by finding the right content to attract the right people. You could create e-books, blog posts, YouTube videos, or any other type of content you believe will serve your brand.
• Lead Generation & Sales Funnel — Once you have a following on social media, your next step is to use those followers as leads. You could use automated content to help you do this, or you could hire a sales funnel expert to create a sales funnel that drives qualified leads to your sales team.
• Measurement & Analytics — Another important role in growth marketing is creating a measurement plan for the entire department. From lead generation to sales, you want to make sure that you’re measuring everything and setting goals for those measurements.

Growth Marketing Skills you’ll need

• Writing — Growth marketers need to be able to create compelling content for their target audience.
• Content Strategy — Content is king in growth marketing, and you need to be able to create content that resonates with your audience.
• Interpersonal Skills — Growth marketers also need to be able to build relationships with their leads and sales team members.
• Problem Solving Skills — Growth marketers need to be able to solve problems. There will be times when a marketing issue requires a problem solving approach.
• Presentation Skills — Growth marketers need to be able to communicate their ideas and strategies to their team and to the client.

Help! There are hundreds of growth roles. Which one should you choose?

There are plenty of growth marketing roles to choose from out there, but which one is right for you? In order to answer that question, think about what type of person you are and what type of person you’d like to attract. It might be worth considering whether you have the right skills for a more traditional marketing role first, and then look for a growth role from there.

For example, you may want to look at how your skills relate to growth marketing first and then work backwards to see which marketing role might best match your skillset. If you want to attract more advanced consumers, then you might want to look at growth roles that hire people with experience in marketing automation. If you prefer to work with more traditional marketing methods, you may be more interested in growth roles that hire people with experience in digital marketing. Also, think about the role itself. Is it a role where all you’ll be doing is researching and planning new growth strategies, or do you interact with your clients and leads? Does the role require a lot of creativity, or are you required to rely on your own data? These are all things you can consider when deciding which growth marketing role to pursue.

Bottom line

Growth marketing is the practice of leveraging digital marketing to drive qualified traffic to your business that helps you expand your target market, grow your brand awareness, and increase sales. The best way to learn this is to start your career as a growth marketer, but you can also learn on the job. Once you’ve found the position that’s perfect for you, make sure you learn as much about growth marketing as you can.