Why IKEA is So Successful — What You Need to Know
Popular international home furnishing brand IKEA opened its largest Indian store in Bangalore recently. Since then, it has seen millions of visitors traipse in and out in a span of about a month.
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So let’s address the elephant in the room. Why is IKEA more successful than other home furnishing brands such as Home Centre?
Photo by mastrminda on Pixabay
When you think of something that is Swedish, chances are high that it’s very high. That’s because the home furnishing brand IKEA has become one of the world’s most popular and successful consumer brands. With stores in more than 90 countries, IKEA allows people to create a home they can be proud of from top to bottom. From their unpretentious design to their simple storage solutions, IKEA is not only loved for its offerings but also for its forward-thinking approach to thinking about what people want and need. If you’ve got a home that needs updating or you’re looking for some new furniture pieces, then IKEA might be the right place for you. And after reading this article, you’ll know why — and what makes them so successful at it.
IKEA’s Mission Statement is to “deliver quality services and products at affordable prices.”
As the owner and CEO of IKEA, it’s clear that Ingela Barnard cares a lot about this mission. She believes that the brand’s success is directly related to how well it helps people feel good about their homes. And according to her, the key to this is to make sure that your products are excellent, reliable, and user-friendly.
How Does IKEA Work?
The first thing you need to know about IKEA is that it’s not a department store. At its core, it’s a house of furniture, but it’s much more than that. IKEA is a family of companies with more than 200 affiliate stores around the world, each of which specializes in delivering IKEA-level quality services and products at affordable prices. The backbone of the IKEA business model is its stores. A store is nothing but a place to display and sell your products, but they’re also where you can interact with customers, learn more about them, and train staff.
What Do People Want?
The beauty of IKEA is that you can find everything you need in one store. This includes everything from kitchen cabinets and bed frames to bookcases and tables. You can even find things like hammocks and Ouija boards in the living room. In other words, there’s a reason why IKEA is so successful with so many customers — they want what they want, and they want it today.
Why Is IKEA Successful?
The success of IKEA is largely due to its philosophy of unpretentious design and simple storage solutions. Let’s start with the former. The unpretentious nature of IKEA comes from one of its most important values: excellent service. All of IKEA’s stores are built to a strict checklist of quality standards, and anyone caught misusing the products is immediately fired. Customers who have been using IKEA products for years can tell you that the quality of the service is top-notch. Every time. And this is why: every time a customer has a question or concern about a product, the staff at the store near them are happy to help. They know the brand and its history, and they’re more than happy to give you answers if you ask them questions.
Why Does It Matter What “Why” We Put At The Bottom Of The Post?
People love to rant and rave about how “why” something is the most important thing about a business, but we need to remember that businesses don’t always do what they’re “about.” IKEA, like most businesses, has a “why.” And the reason why it’s so successful is because of the value it brings to customers’ lives.