WHY IS “CONTENT” CONSIDERED “KING”
In marketing, ‘Content is King’ is a popular phrase that was made famous by Bill Gates. He claimed that content is where most of the ‘real money’ on the internet will be made. Even now, more than 20 years after he made this statement, content reigns supreme, and it is via content that a great deal of money is made on the internet. A content creation strategy is part of any good digital marketing strategy. Content attracts more people and gets them involved. The reason behind this is that there is nothing to connect you with your clients if you don’t have content. If you want to be successful in marketing your products or services these days, you must create exceptional content. The fact that content marketing is primarily focused on the customer rather than marketing or the brand itself has helped it gain popularity. There are a number of reasons why Content is King even today. Let us have a look at some of them:
● Good content helps in SEO
For a variety of reasons, high-quality, unique content on a brand’s own blog has a big impact on SEO and search engine ranking. To begin with, a website can rank organically for relevant search phrases and keywords by publishing unique material of 300–500 words on a regular basis, internal links to other relevant content, and naturally placed keywords. A higher position exposes the brand to more digital consumers looking for industry-related material. Second, continuously producing high-quality content establishes authority and allows you to build a strong backlink profile.
● Content Establishes Relationships With Customers
When you publish good quality content, your brand’s relationship with its customers will greatly enhance. High-quality content aids in the development of a brand’s reputation and trust, resulting in greater sales. New customers are attracted with content, and existing customers are kept satisfied. Customers who return are a company’s lifeline. Furthermore, repeat consumers are wonderful for increasing brand loyalty and distributing favourable reviews, which can be achieved with good content. This can be in the form of step-by-step guides, visual informative content, promotional content, entertaining blogs, etc. It will influence them to make purchasing decisions and keep them coming back for more. Therefore, you must use your content to showcase everything your brand has to offer in order to attract clients. Give your viewers what they want by providing relevant material that encourages them to stay or return. Select subjects that will intrigue and connect with your audience to ensure that your content achieves its key goal. Concentrate on their interests, problems, and obstacles. Consumers will support your brand if they feel included and if your brand feels relatable.
● Content adds Brand Value
Good content entails more than just telling stories or sharing information with your audience; it also includes a marketing strategy that, if executed properly, will provide rewards. It aids in conveying the appropriate message to consumers. The right content may help your brand establish itself as a leader among competitors by providing a valuable and constant audience. Content has the power to build or destroy a brand’s value. Consumers like content that adds value in some way because it addresses a problem in their daily lives or educates them about something new. The value is intangible and does not have a direct monetary worth, but it is critical to the brand and the brand-consumer relationship.
● It Improves Brand Recognition
Your brand can be recognized as one that can be trusted by providing good content. Your target audience will respect and trust your brand. In our fast-paced world, news will spread quickly. People will talk about you, and your brand will become more well-known. Your content can effectively captivate your target audience. It is possible to make your audience love your brand, which will in turn, improve your chances of appearing on Google’s first page of search results. This, however, cannot be achieved overnight and requires determination and consistency.
● Generates new leads and sales
In a saturated market, good content builds brand awareness and authority, which has the ability to produce new leads and sales as more consumers become aware of the brand. This is because good content allows customers to engage authentically with the company without being interrupted by an obvious sales pitch. Consumers’ relationships with brands can be harmed by drowning them in product-oriented content, whereas effective editorial nurtures the relationship as they go from customer to brand advocate.
● Increases Traffic to your page
Good content can help you attract traffic to a website and keep clients there for extended periods of time. The urge to learn more is sparked by good content, which serves as a catalyst for your company’s sales. Customers will share your material on social media, which automatically boosts the amount of people that visit your site.
● Stand Out Amongst The Competition
One of the most crucial goals of any content marketing strategy is to stand out from the crowd and your competitors. Effective content will accomplish this by demonstrating to your readers why you are unique. The ability to make your brand look unique and fascinating supports the notion that content is king. You can be as unique as you want with content. When people look for a service or a product, they are looking for a means to meet their demands. You will present your unique solutions in your writing through your content. You can thus set your brand apart from the competition by creating outstanding content. Your brand’s personality will be formed through the tone, language, and feel of your content. There is a great deal that goes into creating content. Content allows you to showcase your brand’s unique personality, which is exactly what people seek.